Unlocking Success in the Chemical Industry:
Navigating Complexity, Seizing Opportunities

Strategic Planner

Case Study: The Director of Strategic Planning & Analysis for the olefins business of a large Integrated Oil & Gas firm needs to present an outlook to the Board to inform the possible divestment of some unprofitable assets. She needs access to credible data, must analyze the full value chain (from crude oil to feedstocks and end use demand) and need to present upside/downside risks to their outlook. A full understanding of the competitor landscape is also required. Currently the strategic planner uses competing data but is frustrated that the energy market assumptions are no longer transparent, meaning the basis of the chemicals forecasts are unclear. The planner is finding this problematic in ensuring a consistent outlook across their energy and chemicals businesses.

Key Challenges

  1. Value Chain Analysis: Analyzing the entire value chain from crude oil extraction to the final olefins products. This requires a deep understanding of each stage, including production, refining, and distribution processes, and how they impact costs and profitability.
  2. Risk Assessment: Identifying and presenting both upside and downside risks to the outlook. This includes evaluating market volatility, geopolitical risks, regulatory changes, and technological advancements that could affect the olefins business.
  3. Competitor Landscape: Gaining a thorough understanding of the competitive landscape. This involves analyzing competitors’ strategies, market positions, technological capabilities, and potential moves that could impact the firm’s market share and profitability.
  4. Technological Integration: Keeping up with technological advancements and their implications for the olefins business. This includes assessing the impact of new technologies on production efficiency, cost reduction, and product innovation.

Solution:

  • Gain access to credible data for the full olefins value chain. The planner knows that the data will be fully aligned with S&P's crude and chemical feedstock outlooks, as well as S&P's economic, trade and mobility data which she also uses. She knows the Board trusts the history and reliability of S&P's data
  • Access historical and forecast supply/demand/trade data on a country and regional basis, including production capacity and capacity build-out. The capacity and production data can be analyzed by production route
  • Understand production costs for key competitors and where her company sits on the cost and margin curve. Review potential buyers

How our Solution Helps

  • Deliver a credible business strategy
  • Validate investment plans
  • Identify market opportunities and risks
  • Assess the competitive landscape

Workflow Solutions:

  • Chemicals Enhanced Analysis & Forecasts provides easy access to all the data needed for analysis including capacity, production, capacity utilization, trade grids, demand by derivative and end use and long-term price outlooks.
    • Because all the data can be downloaded into Excel, she can easily incorporate our data into her own model.
    • Written analysis helps the strategic planner understand market drivers and the experts are available if the planner has questions.
  • With data from Chemicals Enhanced Analysis & Forecasts and industry specific analysis from Specialty Chemicals Update Program, she is able to assess the entire value chain and understand dynamics in key end use sectors.
  • Chemicals Cost & Margin Analytics (CCMA) provides detailed cost and margin models for the IOG’s competitors. Company Strategies & Performance helps identify potential buyers.

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